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Years ago, watching the documentary “Art & Copy” made me fall in love with advertising. George Lois’s perspective on advertising really stuck with me, and I always try my best to follow that. His idea of advertising was not just being creative to grab attention but to grab at the heart because what he was doing was changing the culture. He was trying to sell products while making a point, making a statement about what he thinks life should be about. When I was writing for thi

A week ago I attended a local artist's (Lesley Shaw) drypoint workshop. I brought an old piece of illustration that I created over a decade ago, a piece I honestly never thought I'd rework. I had so much fun with the drypoint technique, a manual print method that recreates and revives the artwork with each print. Every step matters: how you plan the amount of ink, the texture you create with your tools, and the pressure of the press. Because of this, every print is different

It’s time of the year again, a one-month period where all the brands are fighting their spot to make a great ad to be part of the game, to remind our consumers that we’re the brand that you’d love to keep buying things from, and buy gifts for your friends and family from. It’s the best time of the year for brand building through emotional bonding with consumers, because it’s an emotional season: it’s the time of year for people to look forward to for family gatherings, for th